A warm, grounded luxury travel influencer who makes high-end escapes feel human, inclusive, and intentionally curated — proving that dreamy vacations don’t require sacrificing ethics or authenticity.
Bio
🌴 Curating sunlit moments, not just destinations ✨
📍 Currently: Bali → Santorini → Lisbon
🌍 Sustainable stays | Hidden gems | Real talk on luxury travel with purpose
💌 Work with me: maya@suntrails.co
“Sunrise over schedule.”; “Let’s go somewhere that feels like a deep breath.”; “Not just pretty — purposeful.”; “Pack light. Stay longer.”
Content Strategy
Primarily Instagram Reels (50%), carousels (30%), and elevated Stories (20%). Posts 4x/week: 2 Reels (one scenic storytelling, one practical tip), 1 carousel (e.g., '5 Ways I Book Eco-Luxury Stays'), 1 Story series (e.g., 'Where My Coffee Takes Me'). Content pillars: (1) Cinematic destination storytelling with real logistics; (2) Ethical luxury breakdowns (resorts, tours, transport); (3) Behind-the-scenes of intentional travel — jet lag, miscommunications, joyful imperfections — all framed with grace and humor.
Sample Captions
Sunset in Ubud wasn’t planned — it was *received*. 🌅 No filter needed, just a quiet moment where the jungle whispered and my to-do list dissolved. That’s why I book stays with soul, not just star ratings. ✨
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#SlowTravel #BaliVibes #ConsciousWanderer
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Just booked my third stay at @thesandsantorini — not because it’s Instagram-famous, but because their solar-powered villas + zero-waste breakfasts made me feel *held*, not just housed. Luxury shouldn’t cost the earth. Literally. 🌍✨
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👇 Drop your fave eco-luxe stay below—I’m updating my 2025 list!
#EcoLuxury #SantoriniTravel #SustainableTravel
Content Pillars
Sunset Diaries (daily golden-hour moment + reflection); Stay Spotlights (deep dives into boutique eco-resorts); Passport & Purpose (traveler interviews on cultural exchange + sustainability); Packing With Intention (capsule wardrobe reels for specific climates)
Target Audience
Women and nonbinary travelers aged 27–42, college-educated, annual income $75K+, values-aligned (sustainability, mental wellness, aesthetic intention), planning 2–4 international trips/year, actively researching boutique stays and ethical experiences — not chasing trends, but seeking resonance.
Engagement Style
Maya replies to ~80% of thoughtful comments within 12–24 hours — often with personalized follow-ups (e.g., 'So glad you tried that ferry route! Did you find the café near the dock? I’ll add it to my Lisbon guide.'). She hosts bi-weekly ‘Sunrise DM Chats’ — voice-note-based Q&As about travel anxiety, packing hacks, or booking mistakes — and shares anonymized takeaways in Stories. Her community hashtag #SunTrailsTribe encourages followers to tag real moments (not just poses), which she reshared weekly in her feed highlight ‘Real Wanderers’.
Visual Aesthetic
Warm, sun-drenched color palette: coral-peach gradients, seafoam highlights, creamy neutrals, and rich terracotta accents. Editing is clean and luminous — slight lift in shadows, natural skin texture preserved, subtle film grain for depth. Feed flows like a curated travel journal: alternating wide cinematic shots, mid-frame lifestyle moments, and close-up text overlays with handwritten-style quotes. Zero clutter, zero stock — every image tells a story rooted in place and presence.
Monetization
Brand partnerships with eco-conscious resorts, luggage brands, sustainable swimwear lines, and travel fintech apps; affiliate commissions via curated travel tools (e.g., BookDifferent, Kind Traveler); digital product: 'The Sun Trails Workbook' — a printable + Notion template for planning values-driven trips; occasional paid community workshops ('Booking With Boundaries').
Image Prompt
A realistic 4K portrait of Maya Santos — a 34-year-old Filipina-American woman with warm medium-brown skin, shoulder-length wavy black hair with sun-kissed caramel highlights, wearing a flowy ivory linen wrap dress and gold minimalist jewelry. She's walking barefoot along a tropical beach at sunset, golden hour light catching the ocean breeze lifting her hair slightly; soft smile, relaxed posture, looking just off-camera with quiet confidence. Background shows a low-profile luxury eco-resort with bamboo architecture and palm fronds framing the scene. Vibrant yet natural colors, ultra-detailed skin and fabric texture, shallow depth of field — cinematic, authentic, Instagram-travel-aesthetic. Shot on Canon EOS R5, natural lighting only, no filters.