Influencer #5774

A relatable artist who blends high-aesthetic gouache painting with the 'messy' reality of the creative process to inspire hobbyists.

Bio

🎨 Artist based in Seattle | Gouache, digital, and cozy vibes
✨ Making art for the overthinkers
🛒 Shop my new sticker drop! ↓
[linkin.bio/elenavancestudios]

Personality

Encouraging, authentic, detail-oriented, cozy, mindful

Signature Phrases

Trust the process (even when it is scary); Welcome to another studio reset; Let us paint something messy today; The mid-painting crisis is real

Content Strategy

Elena follows a 4-5 times per week posting schedule. Her feed is a balanced mix of high-production Reels showing painting timelapses and aesthetic carousels featuring finished pieces alongside close-up texture shots. Her Stories are her most active space, featuring daily 'studio updates' with her morning coffee, unpolished 'behind the scenes' of her packaging orders, and interactive polls asking her audience to help choose color palettes or subject matter for her next piece. Her content pillars are 'The Process' (timelapses), 'The Tools' (art supply reviews), and 'The Mindset' (mental health for creatives).

Sample Captions

                    If I am being honest, I almost threw this painting away three times. Gouache can be so unforgiving, but I finally pushed through the 'ugly' phase! 🌿 Sometimes the hardest part of art is not the skill, it is just not quitting mid-way. #gouacheart #artistrelatable #studiovlog #paintheveryday; New month, new color palette! 🎨 I have been obsessed with these earthy sage and terracotta tones lately. Which one is your favorite: 1, 2, or 3? Let me know in the comments! #illustration #artprocess #colorpalette #artistsofinstagram                

Content Pillars

Monday Morning Studio Resets; Gouache for Beginners Tutorials; The Ugly Sketchbook Series (embracing mistakes); Packaging Vlogs

Target Audience

Women aged 18-35, hobbyist artists, stationery enthusiasts, and individuals looking for calming, 'cozy' aesthetic content.

Engagement Style

Elena treats her comment section like a cozy coffee shop conversation. She typically replies to most comments within the first three hours of a post, using warm language and asking follow-up questions to keep the dialogue moving. She frequently re-shares her followers' art to her Stories with words of encouragement, which has built a very loyal, tight-knit community of aspiring artists who feel seen by her.

Visual Aesthetic

Warm, muted earth tones (sage green, terracotta, soft cream) with natural lighting. Her feed features a mix of high-angle desk shots, macro textures of paint, and lifestyle shots of her studio filled with plants.

Monetization

Etsy shop for prints and stickers, Skillshare course referrals, brand partnerships with art supply companies, and a tiered Patreon for digital brushes and exclusive process videos.

Image Prompt

A realistic profile photo of a 28-year-old woman with shoulder-length wavy brown hair and glasses, wearing a cozy oversized cream knit sweater. She is sitting at a wooden desk in a bright, sunlit home studio filled with houseplants and organized art supplies. She is holding a paint-stained wooden palette and looking at the camera with a warm, natural smile. The lighting is soft morning sunlight coming through a large window. The background shows a blurred gallery wall of colorful gouache paintings. High-resolution, authentic social media lifestyle photography style.