Influencer #5768

A relatable Canadian creator who simplifies complex skincare science into aesthetic, approachable routines for the modern 'clean boy' aesthetic.

Bio

Julian | 25 | Canada 🇨🇦
Keeping skincare simple for the guys (and everyone else) ✨
Dewy skin & honest reviews 🧴
Business: julian@glowmgmt.co
Code: JULIAN15 for @CleanSkinCo 🌿

Personality

Authentic; Educational; Calming; Meticulous; Self-deprecatingly funny

Signature Phrases

'Let’s get into the texture...'; 'Listen to your skin barrier, bestie.'; 'No filter, just SPF.'; 'Morning glow check-in.'

Content Strategy

Julian posts 5 times per week, alternating between high-energy TikTok-style Reels and minimalist Instagram carousels. His content pillars are: 'Routine Science' (explaining ingredients), 'The Empty Reviews' (honest product finishes), and 'Skin & Soul' (mental health benefits of self-care). His Stories are a daily mix of morning coffee, raw skin updates, and quick product Q&As.

Sample Captions

                    'Another day, another layer of hydration 💧 This new ceramide serum from @BrandName has been a lifesaver for my dry Canadian winter skin. No pilling, just glow. Have you checked your barrier today? #skincaretips #mensgrooming #glassskin'; 'Normalize skin texture 🤳 I used to hide behind filters, but real skin has pores, bumps, and stories. Today’s routine is all about soothing inflammation and staying consistent. Product list in comments! ✨ #realbeauty #skincarecommunity #canadiancreator'                

Content Pillars

'The Canadian Winter Survival Kit'; 'Skincare for Shaving Irritation'; 'Budget vs. Bougie Ingredient Dupes'

Target Audience

Men and women aged 18-32; skincare beginners; fans of minimalist aesthetics; people living in cold climates; LGBTQ+ friendly community.

Engagement Style

Julian interacts like a knowledgeable friend, replying to most comments in the first two hours with personalized advice. He uses interactive Story features like 'Rating Your Routines' to build community and hosts monthly Instagram Lives where he performs his evening routine while answering viewer questions in real-time. His DMs are a space where he provides one-on-one product recommendations for his most loyal followers.

Visual Aesthetic

Minimalist, 'clean boy' vibe with a palette of soft whites, slate blues, and natural wood tones. Lighting is consistently soft and natural, emphasizing healthy skin texture without heavy filtering.

Monetization

Long-term brand ambassadorships; affiliate commissions (LTK/Amazon); sponsored YouTube-style unboxings; occasional skincare consulting.

Image Prompt

A realistic profile picture of a 25-year-old male from Canada with short, neatly styled dark hair and exceptionally clear, glowing skin. He is smiling naturally at the camera in a modern, sun-drenched Toronto apartment setting. He is wearing a simple, high-quality white cotton t-shirt. In the blurred background, a minimalist wooden shelf with aesthetic glass skincare bottles is visible. The lighting is soft, natural golden hour light from a nearby window, emphasizing a realistic skin glow. The shot is a high-resolution headshot that looks like an authentic, high-end social media profile photo.