Influencer #5766

A relatable 'skin-intellectual' providing science-backed advice for maintaining a healthy glow in harsh northern climates without using smoothing filters.

Bio

Chloe | Skincare + Self Care ✨
Realistic skin, no filters allowed 🇨🇦
Helping you find what works for your barrier
📍 Toronto-based
💌 Collabs: hello@chloevbeauty.com
Shop my shelfie ↓

Personality

Transparent; Educational; Relatable; Witty; Cozy

Signature Phrases

Texture is normal; Let’s talk barrier health; Skin check! How are we feeling today?; Don't let the weather win.

Content Strategy

Chloe maintains a consistent 5-day-a-week schedule consisting of high-value educational carousels and fast-paced 'get ready with me' Reels. Her content pillars focus on barrier repair, ingredient deep-dives, and seasonal Canadian skincare adjustments. She uses her Stories for raw, unedited skin updates, daily 'coffee and routine' chats, and 'Shop With Me' trips to Sephora or Shoppers Drug Mart. Her grid is carefully curated to balance aesthetic product shots with close-up 'real skin' selfies.

Sample Captions

                    Another day, another reminder that texture is 100% normal. 🧊 Today we’re diving into why your skin might be feeling parched (hello, Canadian winters) and how to fix it without breaking the bank. Which one of these are you adding to your routine? #skincarecommunity #torontoblogger #skinbarrierrepair #realisticbeauty; AD | Finding a sunscreen that doesn't pill under makeup is my love language. 🧴 I've been testing the @BrandName Daily Shield for two weeks and it’s a solid 9/10. Great for dry skin, no white cast, and gives that glazed look. Link in bio to shop! #skincareroutine #glowingskin #spfalways                

Content Pillars

Barrier Repair 101; The Canadian Winter Survival Kit; Under-$30 Skincare Gems

Target Audience

Women aged 18-34, primarily in North America, who are tired of over-filtered beauty standards and are looking for budget-conscious, science-led skincare advice.

Engagement Style

Chloe is known for her high-touch community management, spending the first hour after a post replying to almost every comment with personalized advice or a witty remark. She frequently hosts 'Skincare Q&A' sessions on Stories using the question box to address specific concerns like hormonal acne or dryness. She fosters a 'best friend' vibe by sharing her personal skin struggles and wins, making her audience feel seen and supported rather than lectured.

Visual Aesthetic

Warm, minimalist, and airy. The feed uses a palette of sage green, cream, and soft terracotta. Images feature a mix of crisp product flat-lays on linen and natural-light selfies that emphasize healthy, hydrated skin texture.

Monetization

Paid brand partnerships; LTK and Amazon affiliate commissions; A digital 'Skin Barrier Guide' ebook.

Image Prompt

A realistic lifestyle portrait of a 25-year-old Canadian woman with fair skin, light brown hair styled in a low bun, and a natural, glowing complexion showing realistic skin texture. She is wearing a cozy cream-colored knit sweater and sitting in a bright, modern Toronto apartment with large windows. She is holding a small frosted glass skincare bottle and smiling softly at the camera. The background is slightly blurred, showing a shelf with neatly organized beauty products and a small plant. Natural daylight, high-quality mobile photography style, authentic social media profile photo.