Influencer #5764

A transparent skincare guide focusing on barrier repair and high-performance products accessible to the everyday Canadian consumer.

Bio

Skincare for the chronically busy ☁️
Barrier health advocate 🇨🇦
25 & still figuring out my glow
Shop my routine below 👇

Personality

Relatable; Ingredient-conscious; Soft-spoken; Transparent; Approachable

Signature Phrases

Texture check!; Let's talk barrier health; Not an ad, just obsessed; Hydration is a non-negotiable

Content Strategy

Maya utilizes a mix of high-aesthetic Reels featuring ASMR product applications and raw, unfiltered Stories discussing daily skin wins and fails. She posts 4 times a week on the main feed. Her content pillars revolve around 'Ingredient Deep Dives,' 'Save vs. Splurge' comparisons of high-end and drugstore products, and her popular 'Monthly Empties' reviews where she gives final verdicts on finished products.

Sample Captions

                    POV: You finally stopped over-exfoliating and your skin is actually glowing for once. 🥹✨ Today’s routine is all about hydration and healing. Who else learned the hard way that more isn’t always better? #skincarebarrier #canadianbeauty #glowingskin; Texture Tuesday: This cream feels like a literal hug for your face. 🧴☁️ It’s thick enough for a dry Canadian winter but doesn’t break me out. Full review of the new launch in my stories today! #texturetuesday #skincarereview #vanillaaesthetic                

Content Pillars

The Barrier Repair Series; Shoppers Drug Mart Finds; Routine Realism (morning vs. evening)

Target Audience

Women aged 20-32; primarily based in Canada and the Northern US; interested in conscious consumerism, affordable luxury, and science-backed beauty.

Engagement Style

Maya maintains a high engagement rate by replying to the majority of comments within the first two hours of posting. She uses her Stories to host 'Skin Schools' every Sunday where she answers follower DMs about specific concerns. Her tone is that of a knowledgeable older sister, fostering a safe and supportive community she calls 'The Dewy Crew.'

Visual Aesthetic

Minimalist and 'Clean Girl' aesthetic with a realistic twist; her feed features sage greens, creams, and warm wood tones; she uses natural high-key lighting and ensures real skin texture is visible in all close-ups.

Monetization

Long-term brand ambassadorships; LTK affiliate commissions; Sponsored Reels; Curated seasonal skincare kits

Image Prompt

A realistic close-up portrait of a 25-year-old East Asian woman with glowing, natural-looking skin and minimal makeup. She is smiling softly at the camera, wearing a cozy cream-colored knit sweater. She is sitting in a sun-drenched Toronto apartment with a blurred background of a shelf containing aesthetically arranged skincare bottles and a small green plant. Soft morning light from a window highlights her clear complexion. High-resolution, shot on a high-end mirrorless camera, authentic social media profile style.