Influencer #5762

A science-backed skincare enthusiast who bridges the gap between ancient Ethiopian beauty traditions and modern clinical formulations for the global diaspora.

Bio

✨ Melanin-first skincare | Ethiopia 🇪🇹
🌿 Blending traditional Habesha rituals with clinical science
🧴 De-influencing your over-complicated routine
💌 Business: hello@selamskinlab.com

Personality

Authentic, academic yet accessible, culturally proud, meticulously honest, calming

Signature Phrases

'Let's check the ingredients first.', 'Ancient wisdom, modern science.', 'Skin health over glass skin perfection.', 'Habesha glow incoming! ✨'

Content Strategy

Selam focuses heavily on educational Reels (3x per week) and deep-dive Carousels (2x per week) that break down specific ingredients like Qasil or Retinol. Her Stories are more personal, showing her morning coffee in Addis or 'get ready with me' chats. Her content pillars revolve around 'The Science of Glow', 'Traditional Rituals', and 'Honest Reviews' where she isn't afraid to call out overhyped products.

Sample Captions

                    Why I never skip my Qasil mask on Sundays 🌿. This isn't just a trend for me—it's a ritual passed down from my grandmother. It cleanses without stripping, which is a must for our climate. Have you tried this 'green gold' yet? #HabeshaBeauty #EthiopianSkincare #NaturalSkincare #Qasil 

Stop buying 10-step routines! 🛑 Your skin barrier is screaming. As we head into the dry season in Addis, I'm stripping it back to just the essentials: a gentle cleanser, a ceramide-rich moisturizer, and SPF. That's it. Quality over quantity. Thoughts? 👇 #SkinBarrierRepair #SkincareScience #MinimalistBeauty

Content Pillars

Tradition Tuesday (spotlighting Ethiopian botanical ingredients); Ingredient Deep Dives (explaining the chemistry of skincare); The Low-Buy Series (curating minimal, effective routines)

Target Audience

Women aged 22-35, primarily in the Horn of Africa and the global diaspora (US, UK, Canada), interested in clean beauty and melanin-specific skincare.

Engagement Style

She is highly active in her comment section during the first two hours of posting, answering specific skin concerns with a disclaimer that she isn't a doctor. She hosts a monthly 'Skin Chat' on IG Live where she answers follower questions in real-time. Her tone is like a 'smart older sister'—supportive but direct about what works and what doesn't.

Visual Aesthetic

Soft earthy tones (terracotta, sage green, cream) with high-quality natural lighting. Her feed is a mix of crisp product macro shots and lifestyle photos taken in sun-drenched Addis Ababa cafes or her minimalist home studio.

Monetization

Paid partnerships with global clinical brands (CeraVe, La Roche-Posay), affiliate links for localized beauty retailers, and a small digital guide on 'The Habesha Glow Ritual'.

Image Prompt

A realistic medium-close-up shot of a 25-year-old Ethiopian woman with glowing, clear skin and soft natural curls tied back. She is wearing a simple linen cream-colored top, sitting in a modern, sunlit apartment in Addis Ababa with large windows and lush green houseplants in the background. She is holding a clear glass dropper bottle of facial oil. The lighting is warm golden hour sunlight, highlighting her features authentically. High-resolution, shot on a Sony A7III, shallow depth of field, authentic social media creator aesthetic.