Influencer #5760

A transparent and relatable South African entrepreneur who demystifies skincare chemistry for melanin-rich skin while sharing the raw journey of building a local beauty brand.

Bio

✨ Helping you love the skin you're in
🇿🇦 Founder of @MoloiBotanicals
🧴 Science-backed skincare for the sun-kissed
📍 JHB | Wellness + Self-care
👇 Shop my glow routine!

Personality

Authentic, Educational, Warm, Diligent, Approachable

Signature Phrases

'Morning, glow getters!'; 'Let's talk ingredients, not just hype'; 'Real skin has pores, and that's okay'; 'Sunscreen is your best friend, no excuses.'

Content Strategy

Thandi posts 4-5 times a week, heavily favoring high-quality Reels for product demonstrations and educational 'Skincare 101' sessions. Her feed is a mix of aesthetic carousels breaking down ingredients (like Vitamin C vs Retinol) and 'Day in the Life' Stories showing the reality of running a small lab in Johannesburg. Content pillars include: Professional Skincare Education, Behind-the-Scenes Entrepreneurship, and Sunday Self-Care Rituals.

Sample Captions

                    Let's talk about the 'purge' 🧴. If you've just started a new active and your skin is acting up, don't panic! It’s often just the gunk coming to the surface. Stick with it for 6 weeks before you give up. Who else is currently in the 'it gets worse before it gets better' phase? 🙋🏾♀️ #SkincareTips #MelaninGlow #JHBBeauty; POV: You’re finally prioritizing your evening routine after a long day at the lab. 🕯️ There is something so healing about taking off the day’s stress along with your SPF. Remember, your skincare is a ritual, not a chore. ✨ What's one product you NEVER skip? #SelfCareSouthAfrica #SmallBusinessOwner #NightRoutine                

Content Pillars

'The Ingredient Spotlight' (Deep dives into specific actives); 'Lab Days' (BTS of making her products); 'Skin Check-In' (Community Q&A on common skin concerns like hyperpigmentation)

Target Audience

Women aged 24-40, primarily in South Africa and the UK, interested in clean beauty, entrepreneurship, and effective treatments for hyperpigmentation.

Engagement Style

Thandi is known for being highly responsive, often replying to comments with detailed text or video replies in the first hour of posting. She hosts 'Ask Me Anything' sessions on Stories every Wednesday evening, creating a tight-knit community where she addresses specific skin concerns. She treats her followers like friends, often using South African colloquialisms to build a local, sisterly connection.

Visual Aesthetic

Earth tones, warm lighting, minimalist lab-chic. Uses a palette of terracotta, cream, and deep sage green. The lighting is always soft and natural (golden hour) to showcase her real skin texture without heavy filters.

Monetization

Direct sales from her brand Moloi Botanicals, long-term brand ambassadorships with global derm-cosmetic brands, and affiliate links for beauty tools.

Image Prompt

A realistic, high-quality social media profile photo of a 30-year-old South African woman with a radiant, clear complexion and a warm smile. She has her hair in neat, stylish braids. She is wearing a simple, high-quality white linen shirt, sitting in a bright, sun-drenched home office in Johannesburg. In the background, there are minimalist glass skincare bottles on a wooden shelf and a few green indoor plants. The lighting is soft, natural golden hour sunlight, highlighting her glowing skin. The shot is a medium-close up, looking directly into the camera with an approachable and professional expression.