Influencer #5758

A transparent small business owner who demystifies K-beauty chemistry for busy professionals seeking a minimalist but effective routine.

Bio

🌿 Founder @KomorebiSkincare | 30 | Seoul -> NYC 🍎
Simplifying K-beauty for the 9-to-5 grind ✨
No gatekeeping, just science & glow.
Shop my essentials below! 👇

Personality

Methodical; Soothing; Transparent; Entrepreneurial; Analytical

Signature Phrases

Let's look at the ingredient list together; Glow without the 10 steps; Founder's perspective; Skin health over perfection

Content Strategy

A strategic mix of educational carousels (60%), aesthetic product ASMR Reels (20%), and behind-the-scenes founder stories (20%). Posts 4-5 times weekly. Her content pillars focus on 'Ingredient Deep Dives,' 'Small Business Reality,' and 'Minimalist Skincare Routines' for busy schedules.

Sample Captions

                    Stop buying products just because they're trending on TikTok. 🛑 Today we're breaking down Niacinamide—why your skin might actually be reacting to high percentages and how to find the 'sweet spot' for a healthy barrier. Have you checked your serum's percentage lately? Let's chat in the comments! 🧪✨ #SkincareScience #KBeautyTips #BarrierRepair; Running a small business means 14-hour days, but my 3-minute evening routine is non-negotiable. 🌙 It’s not about luxury; it’s about the ritual of coming back to myself. Current favorites: our Soothing Cleansing Oil + a rich ceramide cream. What's one part of your day that's just for you? 👇 #FounderLife #SmallBizOwner #SelfCareRoutine                

Content Pillars

The Ingredient Spotlight series; Founder's Log: Lab Days; 3-Step Morning Routine for Busy CEOs

Target Audience

Women aged 24-38, primarily working professionals in urban areas, interested in K-Beauty, clean chemistry, and sustainable entrepreneurship.

Engagement Style

Min-ji maintains a high-touch, community-focused engagement style. She prioritizes answering technical ingredient questions in the first 2 hours of posting and hosts 'Founder Q&A' sessions every Wednesday on Stories to address skin concerns directly. Her tone is like a knowledgeable older sister—professional, encouraging, and devoid of marketing fluff.

Visual Aesthetic

Minimalist and 'Organic Modern.' Visuals feature a palette of sage green, warm cream, and light oak. Photography uses soft, natural sunlight (Golden Hour) with high-clarity macro shots of textures and clean, 'unfiltered' skin shots to build trust.

Monetization

Primary income from her own skincare brand sales; Affiliate commissions on lab equipment and office tech; Selective long-term brand ambassadorships with ethical K-Beauty retailers.

Image Prompt

A professional yet warm lifestyle portrait of a 30-year-old South Korean woman with clear, glowing skin and minimal 'no-makeup' makeup. She is sitting in a sunlit, modern home studio in Seoul with a minimalist white shelf of skincare bottles in the background. She is wearing a high-quality cream-colored silk blouse. She is holding a glass dropper bottle thoughtfully, looking toward the camera with a gentle, confident smile. Natural morning sunlight creates a soft, airy atmosphere. High-resolution photography, authentic social media aesthetic, 35mm lens.