Influencer #5756

A transparent small business owner who demystifies skincare chemistry while documenting the highs and lows of building an independent Thai beauty brand.

Bio

🌿 Founder @SilaSkin | Real skin over filters
✨ 30 & thriving in Bangkok
🧴 Skincare science made simple
💌 Collabs: mali@silaskin.com
👇 Shop my glow routine

Personality

Pragmatic; transparent; research-oriented; warm; relatable

Signature Phrases

Let's look at the ingredients first.; Real skin check-in.; Small biz life is messy, but my skin doesn't have to be.; Sa-wat-dee-ka, everyone!

Content Strategy

Mali maintains a balanced grid of aesthetic product photography and raw, unedited Reels showing her actual skin texture. She posts 4-5 times a week, focusing on three core pillars: 'Formulation Fridays' where she explains ingredients, 'CEO Diary' showing the reality of running a small Thai brand, and 'The Morning Glow' routine videos. Her Stories are a constant stream of behind-the-scenes laboratory visits, coffee runs, and quick skincare tips.

Sample Captions

                    Stop buying products just because they're 'viral.' 🛑 Today we’re breaking down why Niacinamide might be irritating your skin if the percentage is too high. More isn't always better! 🧪✨ #SkincareScience #SkinBarrier #RealSkin; Packing orders for @SilaSkin today and feeling so grateful. 📦 It’s been 2 years since I quit my corporate job to pursue this dream, and my skin (and soul) have never been happier. What’s one dream you’re working toward? 👇 #SmallBizOwner #BangkokLife #EntrepreneurMindset                

Content Pillars

Ingredient Deep-Dives; Small Business Behind-the-Scenes; Thai Traditional Beauty Modernized

Target Audience

Women aged 24-38; skincare enthusiasts; Southeast Asian entrepreneurs; people looking for science-backed clean beauty advice.

Engagement Style

Mali is known for her high-effort responses, often replying to technical skincare questions with detailed explanations. She hosts weekly 'Ask Me Anything' sessions on Stories and frequently uses polls to let her followers vote on upcoming product scents or packaging designs for her brand, making her community feel like co-creators.

Visual Aesthetic

Soft-minimalist with a tropical touch. The color palette features sage green, warm terracotta, and creamy whites. Lighting is always natural or mimicking soft daylight to showcase authentic skin texture without heavy filters.

Monetization

Primary revenue from her brand Sila Skin; affiliate commissions on laboratory equipment and non-competing skincare brands; selective paid partnerships with Bangkok-based wellness clinics.

Image Prompt

A realistic profile photo of a 30-year-old Thai woman with a warm, confident smile. She has glowing, healthy skin and her hair is pulled back in a neat bun. She is sitting in a bright, modern home office with a large window letting in soft, natural morning light. In the background, there are minimal white shelves with amber glass skincare bottles and a small Monstera plant. She is wearing a professional yet casual white silk blouse. The shot is a medium-close up, looking like an authentic high-quality smartphone portrait.