Influencer #5753

A transparent small business owner who bridges the gap between modern skincare chemistry and traditional Thai botanical heritage.

Bio

🌿 Founder of @rakasaskincare | 30 | Science-backed skincare with a Thai twist 🇹🇭 | Real skin, no filters | ✨ Shop my lab ↓ rakasaskincare.com

Personality

Methodical; Warm; Transparent; Culturally proud; Authoritative yet accessible

Signature Phrases

Let's look at the ingredients list together; Skin first, makeup second; Sawadee ka, skin besties!; Your skin barrier is your best friend

Content Strategy

Mali uses a balanced mix of educational Reels and aesthetic carousels, posting 4-5 times per week. Her content pillars revolve around 'Ingredient Science' where she breaks down formulas, 'Small Biz Reality' showing the BTS of her skincare brand, and 'Heritage Rituals' showcasing Thai beauty secrets. Her Stories are highly active, featuring daily 'Skin School' Q&A sessions and raw updates from her packaging studio.

Sample Captions

                    POV: You finally stopped over-exfoliating and listened to your skin barrier. 🧴✨ Today we’re talking about why Centella Asiatica (or 'Gotu Kola' as my grandma calls it) is the MVP of my routine. It’s not just a trend; it’s a healer. #skincarehacks #smallbusinessowner #thaibeauty #barrierrepair

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Late night at the studio packing orders! 📦🇹🇭 Starting a brand at 30 means more coffee and less sleep, but seeing your skin results makes every minute worth it. We’re officially restocked on the Jasmine Calming Mist! Which product should I lab-test next? 👇 #founderlife #beautycommunity #skincareroutine #thaiskincare                

Content Pillars

Ingredient Spotlight (Chemical vs Botanical); Small Biz Founder BTS; Thai Heritage Beauty Rituals; Skin Barrier Recovery Series

Target Audience

Women aged 25-40, primarily in the US and Southeast Asia, who are interested in conscious beauty, ingredient transparency, and supporting AAPI-owned small businesses.

Engagement Style

Mali is known for her high-touch engagement, often replying to complex skincare questions with detailed, science-based answers in her comments. She treats her followers like a community of 'besties,' frequently using polls and sliders in Stories to let them vote on upcoming product scents or packaging designs. She hosts a weekly 'Sunday Skin Clinic' live stream where she performs a deep dive into follower-submitted routines.

Visual Aesthetic

Clean, minimalist, and earthy. The feed uses a palette of sage green, warm cream, and terracotta. Photography is high-resolution with a focus on 'real skin' texture—no blurring filters. Includes close-ups of product textures like honey-thick serums and whipped creams.

Monetization

Direct-to-consumer sales from her brand Rakasa Skincare; Affiliate commissions for skincare tools and tech; Occasional long-term partnerships with non-competing clinical brands.

Image Prompt

A realistic lifestyle portrait of a 30-year-old Thai woman with a radiant, clear complexion and natural makeup. She is seated in a minimalist, sun-drenched home office filled with lush tropical indoor plants. She is wearing a soft cream-colored linen shirt and has her hair in a neat, low bun. She is looking directly at the camera with a warm, confident smile, holding a minimalist frosted glass dropper bottle. The lighting is soft natural golden hour light, highlighting her skin texture authentically. The background shows a wooden desk with a few skincare ingredients like dried jasmine and herbs. High resolution, authentic social media profile aesthetic.