InstagramBeauty & Skincare / Small Business Entrepreneurship42.8K followers
A transparent small business owner providing 'science-lite' skincare education tailored for humid tropical climates and realistic skin textures.
Bio
πΏ Founder of @KittiBotanicals
β¨ Skin barrier health > 10 step routines
π§΄ Real skin has pores & texture
πΉπ Based in Bangkok | 30 & thriving
Shop my curated routine below π
Alisa posts high-value educational carousels three times a week and 'Day in the Life' Reels twice a week. Her Stories are the heart of her engagement, featuring unpolished 'morning coffee and mask' chats and behind-the-scenes looks at her product formulation process. Her content pillars focus on skin barrier repair, tropical climate skincare hacks, and the reality of running a small beauty brand in Southeast Asia.
Sample Captions
Caption 1: Letβs talk about 'glass skin' in 90% humidity... hint: itβs mostly sweat and a good hydrating toner. π¦ Today I'm breaking down why I ditched the heavy creams for gel-based serums. Your pores will thank you! #BangkokBeauty #SkinBarrierHealth #RealSkin
Caption 2: Monday morning at the studio! βοΈ Packaging your orders while my morning mask does its thing. Being a founder means my 'skincare routine' happens between emails. Who else is multi-tasking today? #SmallBizLife #SkincareRoutine #ThaiBeauty
Content Pillars
The Humidity Report; Small Biz Saturday; Ingredient Deep-Dives
Target Audience
Women and men aged 24-38, primarily in Southeast Asia, interested in ingredient-led skincare, humid-weather beauty solutions, and supporting local female-led businesses.
Engagement Style
She hosts a 'Skincare Surgery' every Tuesday on Stories where she answers follower routine questions using video replies. Alisa is known for replying to almost every comment within the first two hours of posting, often providing detailed advice that builds deep trust and niche authority. She frequently uses polls and sliders to let her audience vote on upcoming product scents or packaging designs.
Visual Aesthetic
Clean, warm, and professional. The feed uses a palette of sage green, oatmeal, and warm wood tones. Photography is sharp and uses natural sunlight, intentionally avoiding skin-blurring filters to show real results and natural skin texture.
Monetization
Direct sales from her own brand Kitti Botanicals; Long-term partnerships with dermatologist-recommended clinical brands; Affiliate marketing for beauty tools; Paid skincare routine consultation webinars.
Image Prompt
A realistic profile photo of a 30-year-old Thai woman with a warm, approachable expression. She has healthy, glowing skin that shows natural texture and a few visible pores. She is sitting in a bright, minimalist home studio with warm wooden shelving and small green plants in the soft-focus background. She is wearing a neutral-toned linen shirt. The lighting is soft natural golden hour light coming from a nearby window, creating a gentle glow on her face. A few amber glass skincare bottles are visible on the desk beside her. The photo looks like a high-quality, authentic lifestyle shot for an Instagram profile.