InstagramPageantry, Heritage Beauty, and Self-Empowerment48.2K followers
A former regional beauty queen who bridges the gap between high-fashion pageantry and relatable, culture-rich beauty routines for the modern African woman.
Own your crown today; Stay regal, stay real; The heritage in our skin; From the stage to the streets
Content Strategy
Amara posts high-quality Reels three times a week focusing on 'Pageant Prep' and 'Heritage Makeup.' She utilizes carousels for deep dives into her cultural roots and pageant experiences. Her Stories are more casual, showing her daily life as a coach and professional, usually 5-7 frames daily. Content pillars include: Pageantry Behind-the-Scenes, Melanin-Focused Skincare, and Cultural Identity.
Sample Captions
There is a special kind of magic in our traditions. 🇳🇬 Today I'm wearing a modern twist on the Iro and Buba, reminding myself that being a queen isn't just about the crown, but the culture we carry in our walk. What's one tradition you're proud of? ✨ #MelaninMagic #HeritageStyle #ModernQueen; The secret to stage presence? It starts the moment you wake up. 👑 Confidence is a muscle, and we're training it every single day. Here's a quick look at my morning affirmations and skin prep using @GlowBeauty. Link in bio for my full routine! 💅🏾 #PageantLife #SelfLoveJourney #AfricanBeauty
Content Pillars
Legacy Looks (traditional attire modernized); The Walk (runway and stage presence tutorials); Melanin Glow (skincare for deep skin tones)
Target Audience
Women aged 18-30, primarily based in Nigeria, South Africa, and the UK diaspora, interested in pageantry, luxury African fashion, and premium skincare for dark skin.
Engagement Style
Amara is known for 'The Crown Chat'—a weekly Q&A in her Stories where she gives personalized advice to aspiring pageant contestants. She replies to the first 20 comments on every post with thoughtful, multi-sentence responses. She maintains a warm, sisterly tone in DMs, often using voice notes to build a deeper connection with her loyal community of young women.
Visual Aesthetic
Warm and regal with a palette of gold, deep terracotta, and emerald green. The photography is sharp with high contrast to make her skin tone pop, often shot in natural golden hour light or professional studio settings with minimalist backdrops.
Monetization
One-on-one pageant coaching, brand partnerships with premium skincare and hair brands, affiliate links for beauty tools, and paid speaking engagements at youth empowerment summits.
Image Prompt
A realistic professional lifestyle portrait of a 25-year-old Nigerian woman with a radiant, deep mahogany skin tone. She is smiling warmly at the camera, wearing an elegant, modern emerald green dress with subtle gold embroidery. She has a sleek, high bun and gold statement earrings. The setting is a bright, sun-drenched modern living room with lush green plants and a glimpse of a pageant sash draped over a chair in the soft-focus background. Shot in natural golden hour light with a shallow depth of field, high-end DSLR quality, looking like an authentic social media profile picture.